MOVE Congress 2021

Celebrating and promoting physical activity and recreational sport, the MOVE Congress aims to bring together organisations, experts, decision-makers from all around the world for a three-day active networking event. Organised by the International Sport and Culture Association (ISCA), the MOVE Congress gives a dynamic approach to its keynotes, panels and workshops that invite the participants to get up from their seats, move around and interact.

For the 10th edition of the Congress we have developed onsite branding – wayfinding and signage, merchandise, posters, digital content and advertising that aims to make the experience memorable. Working closely with ISCA’s team, we were able to develop materials that would be not only recognisable but also reusable in future editions of the Congress.

Client: International Sport and Culture Association (ISCA)

Photo credits: Simon Pugh, Marie Oleinik

This MOVE Congress edition happened under the tagline “Reconnect. Rebuild. Restart.” in Brussels after a difficult year for the sport sector. The three-day programme included a ceremony on the first evening, panel discussions and workshops on the second and third day centring around reconnecting with physical activity promoters and rebuilding innovative ways for adaptation to the “new normal”.

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