Esnaf Toys

Created by Archabits these handmade wooden magnetic toys for kids and adults stand out with eco-friendly materials, minimalism and intellectual provocation. Each figure is a set of wooden parts with built-in magnets in a unique color, which allows anyone to easily assemble an animal or choose to make its own creature. The design of the new packaging we were commissioned with aims to position the toys appropriately, displaying the maximum of the product's potential – its high aesthetic qualities, the manual craftsmanship of each detail, as well as the playful side of the individual, randomly placed parts in the box, which inspire the imagination of young and old alike.

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Photo credits: Arcabits